Comments on: Advertising real food and real products

By: DianaHayes

DianaHayes — Fri, 12 Mar 2010 01:43:11 +0000

They have so many people to pay for all of those shows. Some like Bobby Flay, Rachel Ray and Paula Deen are probably pretty darn expensive. Plus some of the smaller companies only do products locally and it would cause their business to expand faster than they could afford if the advertising were global.

Of course, you can go to planet green and watch Emeril cook from Whole Foods.

By: Sarah

Sarah — Thu, 11 Mar 2010 20:41:09 +0000

I wonder this myself all the time when I have the TV on. I hear/see so many commercials for quick fixes to intestinal problems as well — just take this little “pearl” and you get all the benefits of yogurt without the calories! That’s so scary, that we’re more freaked out of calories than of putting a pill inside our bodies to “fix” us.

By: monica

monica — Thu, 11 Mar 2010 17:22:08 +0000

Great post!! I too watch FN and find the ads going against the shows. I hate hate reality shows and all the contests. Teach me how to cook and fun places to go and eat.

By: Sarena (The Non-Dairy Queen)

Sarena (The Non-Dairy Queen) — Thu, 11 Mar 2010 17:00:33 +0000

I’ve stopped watching most of the food network, a large part because of this too. I also, don’t care for the programming as much any more. The shows don’t focus on real people and real food. They also put too many contests on there now. It’s not so much about the food as it is the entertainment.

By: Lori

Lori — Wed, 10 Mar 2010 23:02:09 +0000

Great post. I’ve been a FN fan for a very long time and I definitely notice changes in offerings. Or maybe it is just a change in me that makes me notice the offerings more. Not just in commericals but the shows. I used to like to quick cook shows and now I enjoy the Ina Garten and slow, homecook stuff.

Sometimes I just watch tv to see the ads, not just on FN, but all tv. It is wild what companies try to make us believe are whole and pure. I hope one day we can get past the money barrier. The reason those ads are there is because they are from big time companies that pay big dollars. Just like why fruit and veggie campaigns can’t compete with soda comercials and why schools don’t want to take soda and snack machines out. All about money. Some of it desperately needed for programming, some of it just for the sake of greed.

I think change through consumer demand is coming about, just very slowly. The real food/slow food movement is growing. So at least that is a positive.

By: Rachel (Hounds in the Kitchen)

Rachel (Hounds in the Kitchen) — Wed, 10 Mar 2010 19:27:05 +0000

I have read that despite all the success of cooking shows and networks, people actually are cooking less at home than ever before. And, when the average person cooks, they are cooking with pre-processed foods. Unfortunately, Food Network and others are just advertising what the average readership purchases.

By: mike

mike — Wed, 10 Mar 2010 17:50:09 +0000

I think it’s a great idea, but Katie’s got a point. FN would rather sell to Kraft because they can make the huge media buys instead of a bazillion contracts with small businesses like Sid’s Llama-Fresh Farms for the Chicagoland area only.

By: Katie @ Two Lives, One Lifestyle

Katie @ Two Lives, One Lifestyle — Wed, 10 Mar 2010 17:15:17 +0000

I love the idea, and I hope there are people out there trying to pitch it. Unfortunately those expensive ad slots are probably getting eaten up by the big guys. It’d take an ad revolution! I’m all for it though.